A splendid opportunity for professionals who wish to deepen their knowledge and skills in design research. You are familiar with the basic tool set and you have experience with setting up and completing a study, but you also know that throughout the research process you always encounter numerous new challenges and dilemmas. Doing Deep Dive Design Research entails making considered choices, embracing complexity, and dealing with uncertainty. This masterclass zooms in on those types of situations. Based on examples and reflective practice we’ll discuss what happens behind the scenes in the daily life of a design researcher. The masterclass will be delivered by two international experts: Geke van Dijk (STBY, UK and Netherlands) and Babitha George (Quicksand, India). They have both worked as design researchers for many years, and have also collaborated together on several in-depth research projects for global clients.
A better grasp of what circumstances to steer towards or to avoid when going through the key stages of a design research project:
/ Recruitment – how to make sure you engage the right people?
/ Research Planning – how to imaginatively use and adapt tools and methods?
/ Fieldwork – how to create a setting that triggers the best responses?
/ Documentation – how to capture all the richness that you discover in your research?
/ Analysis – how to get the most out of the wealth of data you collect?
/ Reporting – how to make sure that others optimally benefit from the results?