Introduction 'From Research to Roadmaps - Connecting the dots to catalyse innovation'

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Creative, Collaborative and Customer-Centric


Doing business innovation is intrinsically multi-disciplinary by nature. However, while innovation teams often consist of T-shaped professionals, the pitfalls of siloed perspectives and practices are just around the corner, especially in large organisations.

To effectively navigate the iterative process of an exploratory innovation project, you need to be versatile and able to cover many different angles - strategy, research, product & service management, marketing, communication, implementation, change processes, and more. Key aspects that help pulling all of this together are: mastering creativity, collaboration and customer-centricity. When the team understands and manages these aspects well, doing business innovation can feel like a breeze. Still challenging and ambitious, but at least not confused or disjointed.

By bringing together tools, principles and processes from innovation management, service design and design research, this course bridges the gap from user insights to developing concepts and implementing roadmaps.

The course is delivered by two experienced tutors who have been teaching similar topics together for many years: Geke van Dijk (director of STBY) and Wietze van der Aa (former professor at University of Amsterdam Business School).

Early bird price €149 until April 23rd 2021

Full participation price €199.

Listen to your trainers, Geke & Wietze discuss this topic

Choose a format

This course is available in 3 different formats:

  • Introduction session – 3 hour session, webinar style, 20+ participants, presentation plus Q&A, covering fundamentals of creative, collaborative and customer-centric business innovation.
  • Multiple session masterclass – 6 weekly sessions of 3 hours each, covering 6 stages of the Triple Diamond process in detail, 10-15 participants, mix of presentations, group conversations and individual exercises.
  • Individual coaching – series of dedicated calls to provide you with bespoke support on a project you are currently working on. Frequency and number of calls can be discussed and jointly decided.

Combinations of these formats are also possible (e.g. masterclass or full course with parallel personal coaching on your project). Based on your interests and what you are working on, we can plan individual coaching sessions in addition to the group sessions.

What you will receive

/ Access to the This is Doing Private Network for 3 months

/ Access to the session video for 30 days

/ Access to the session slides

/ This is Doing Certificate of completion

What you will learn

A better grasp of how to navigate the key aspects of complex multi-disciplinary innovation projects:

/ Creative – how to maintain the right  balance between openness and structure?

/ Collaborative – how to most benefit from the variety of roles and expertises in the organisation?

/ Customer-Centric – how to use the perspective of the target group as a key shared reference?

Trainers/hosts to be announced.
Pay by invoice
May 20, 2021
Dates and Times

1 x 3-hour live-classroom
Thursday May 20th 2021 (14:00 – 17:00 CET)

Please note that local taxes may be applied. Kindly acknowledge our Purchase Policy. Checkout and payment is safely handled by Thinkific & Stripe
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