Journey Mapping Essentials

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Learn how to map complexity


Journey Mapping is one of the most powerful tools in any innovators toolkit. When correctly presented and created, it provides a visual representation of the experiences faced by people navigating an organisational ecosystem. In this classroom, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping. We also cover the basics of stakeholder and value network mapping.

What you will learn

/ Explain when journey maps or system maps are relevant to a project

/ Articulate the difference between a process map and journey map

/ Conduct basic observational research (real-world exercise)

/ Create journey maps or system maps that are based on research and reflect the current state of the customer experience

/ Identify opportunities for improvement

/ How to digitise your maps

/ Mapping in the wild

Book now
May 18, 2021
Dates and Times

4 x 90-minute online live-classroom sessions

Week 1
Tuesday May 18th 2021 / 1000am – 1130 CET
Thursday May 20th 2021 / 1000am – 1130 CET

Week 2
Tuesday May 25th 2021 / 1000am – 1130 CET
Thursday May 27th 2021 / 1000am – 1130 CET

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