This is Service Design Doing / Executive School - Recording Option

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Executive School

About

This is Service Design Doing: Executive School ONLINE is a comprehensive course on service design process, methods, and facilitation.

Whether you use the term service design, design thinking, human centered design, holistic UX etc; the course is designed for executives and leaders striving to create or improve customer or employee experiences, and pioneer or integrate service design in their team or their organisation.

This course is led by Marc Stickdorn, co-author of the book This is Service Design Thinking, and by Markus Edgar Hormess and Adam Lawrence, co-initiators of the Global Service Jam. All faculty members are authors of the top seller “This is Service design DOING”.

The course has been presented as a five-day physical experience in the Netherlands, Germany, Spain, China, Thailand, and the USA. It is now offered publicly online as an “Executive School Online” version, for 8 half days spread over two weeks.

Facilitators

Marc Stickdorn, the co-author of the award-winning service design book ‘This is Service Design Thinking’. View Marc’s profile on LinkedIn

Markus Hormess, Service Innovation Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Markus’s profile on LinkedIn

Adam Lawrence, Service Design & Customer Experience Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Adam’s profile on LinkedIn

Background

The longer “Executive School” and the shorter “Essentials” courses both cover the same core tools and processes, equipping you to start your own projects in an organisation. Both are available in online and offline versions.

This Executive School has a deeper emphasis on facilitation skills – including practical experience of facilitating several methods  – on project planning, and on the embedding of service design in strategy and everyday business.

The online versions of both courses provide exercises and reflection on practicing service design remotely.

Facts & Figures

Language: English

Format: Recorded sessions delivered via an online course platform

Recording Dates: April 25th – April 28th AND May 2nd – May 5th 2022

Max. Participants: 30

Recording Ticket: Includes 90 day access to recorded sessions + one live Q&A session
Regular Price 1099 €
Early Bird (until February 25th) 899 €

Additional options available:

  • Full Participation Ticket (Participation + Daily Q&A + 90 day access to recordings):
    Regular Price: 2190 €
    Early Bird (until February 25th): 1790 €
  • Coaching add-on package (optional):
    3x 50-minute 1:1 sessions with your favourite faculty: 690 €
    To enroll for this Coaching-Add on, please contact us to arrange payment.

General information

This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.

The co-created script of past editions of the schools laid one of the foundations for the book’s content.

What you will learn

This Executive School has a deeper emphasis on facilitation skills – including practical experience of facilitating several methods  – on project planning, and on the embedding of service design in strategy and everyday business.

Book now
899
EUR
Starts
April 22, 2022
30
Participants
Dates and Times

Live course runs 25 April to 5 May 2022 for 4.5 hours each day

Recorded content included in this ticket is released daily within 24 hours of the conclusion of the live session.

Day 01 (April 25th)
Session 1: Meet and greet, expectations, get to know each other
Session 2: Service Design Orientation & Overview
Session 3: Intro to facilitation and facilitation learning model for the week

Day 02 (April 26th)
Session 1: Intro to design research and research exercise
Session 2: Research and research wall
Session 3: Personas

Day 03 (April 27th)
Session 1: System Maps
Session 2: Journey maps and emotional journey

Day 04 (April 28th)
Session 1: Insights and how-might-we
Session 2: Case study
Session 3: Ideation
Session 4: Mid-course reflection

Day 05 (May 2nd)
Session 1: Prototyping 1
Session 2: Prototyping 2

Day 06 ( May 3rd)
Session 1: Future-state Journey, Dramatic arcs
Session 2: Service Blueprint
Session 3: Business Model

Day 07 (May 4th)
Session 1: Masterclass on Project planning
Session 2: Masterclass on Embedding / JM Ops

Day 08 (May 5th)
Session 1: Masterclass on Facilitation (60 min)
Session 2: Meet the practitioners
Session 3: End-of-course reflection

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