Join Gerry Scullion to learn about the theory and the craft of creating high-quality journey maps.
Sign up now to secure your spot.
Join Gerry Scullion to learn about the theory and the craft of creating high-quality journey maps.
Sign up now to secure your spot.
You’ll receive emails about this course as well as related future courses. Opt out at any time.
This course typically runs monthly. See below for dates.
Beginner
No prior knowledge of service design is necessary to enrol in this course.
3-hours of video content to be watched before a 2-hour live-workshops . You will be required to do a 30-60 min course work.
You will be able to create a killer Journey Map from scratch, and be able to take it from lo-fidelty to high-fidelity.
Journey Mapping is one of the most powerful tools in any innovators toolkit. When correctly presented and created, it provides a visual representation of the experiences faced by people navigating an organisational ecosystem. In this course, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping.
Learn about the theory of Journey Maps in 2-hours of pre-recorded content.
Live and online
30-minutes homework
45-minute video of how to digitise your maps using Smaply.com
All alumni get invited to alumni events every 3-months. These events are run in a bar-camp format and allows you to connect with other practitioners from all over the world - all within our exclusive community.
Gerry Scullion is CEO of This is Doing and also Founder of This is HCD, a global podcast and global design community. This is HCD includes a large international design focussed newsletter, 10+ podcasts on topics to enable change, an international Slack community, 12+ global community chapters around the world, Design Conference and Online Events.
He has over 19-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media and various startups. He contributed to the book ‘This is Service Design Doing’ (O’Reilly 2018) focusing on chapters about effective prototyping, and embedding Service Design teams within organisations alongside 200 service designers from around the globe.
His purpose is to help enable access to strategic design to a global audience.
Speak to Gerry about Service Design, Embedding Design into organisations and Human-Centered Design.
This is "Journey Mapping 101" course is for those new to mapping user, employee or other stakeholder journeys. You do not need any experience in Design to take this course. It will take you from 'no-knowledge' to be able to complete your first journey map. We have people attend from backgrounds in UX, Service Design, CX, Business Analyst, User Interface Design, Product Management etc.
This is "Journey Mapping 101" course is for those new to mapping user, employee or other stakeholder journeys. You do not need any experience in Design to take this course. It will take you from 'no-knowledge' to be able to complete your first journey map.
Not at all. Gerry believes that this course is a perfect prelude to any of our flagship Service Design courses, and introduces you to service design theory.
For the optimal experience, it's best you have access to a working computer so you can engage with the live and interactive workshop. A high-internet speed connection + webcam are the two suggested items to get the most out of the course.
Please get in touch with us at mail@thisisdoing.com - and we will be more than happy to help you!
1.5 hours of self-paced learning by pre-recorded video
1 at-home design challenge
2-hour live, online workshop
Wednesday 26 May 2022
13:00 – 15:00 am UTC (Dublin, London)
Sign up now to secure your spot.
You’ll receive emails about this course as well as related future courses. Opt out at any time.
Journey Mapping essentials is the perfect crash course to get a broad overview of journey mapping. In a few short (and fun) hours, we learned the mechanics and components of journey maps. We also had a chance to build our own journey maps and practice digital collaborative mapping. As a long-time service designer, the instructor, Gerry, shared insider tips on how to best facilitate journey mapping for clients. I highly recommend this course. Definitely worth it!
Elisha Goodman, Service Designer from New York, USA
The course covered a lot of information, delivered in concise chunks that were easy to absorb. It is designed in a manner that learning is not limited. The structure was clear, logical, and practical. Gerry has put much thought and expertise into creating it, especially with the zooming in and out piece, which was explained in detail. In my opinion, this was the essential part of the workshop, and it has given significant value to the course. However, it wasn't just about the new knowledge. The main benefits came from doing homework, receiving individual feedback, and interacting with Gerry and other participants. Gerry is a super fun, straightforward guy, always having few extra jokes hidden in his sleeve. I enjoyed the course and would recommend it to everyone interested in UX or service design.
Valentina Antunovic - UX Designer, AIB
