Service Design

'The Story of This is Service Design Doing'

Tickets on sale now / 'Doing Design Festival V2' - June 18 2021

In this conversation, Gerry Scullion (CEO of This is Doing) and Adam Lawrence (Co-Author of This is Service Design Doing & Trainer at This is Doing) chat about the story behind the best selling design book 'This is Service Design Doing' book that was released on O'Reilly Media in 2018. 

We speak about the work that went into it by Marc, Markus, Adam and Jakob and all of the 200-300 practitioners around the world, some of whom are now part of This is Doing and generally about how it all came together.


Adam Lawrence

Adam Lawrence

Adam is the Co-Founder of WorkPlayExperience, a company which helps organizations worldwide change how their employees, partners, and customers work together to discover and create value. His background ranges from psychology, marketing, and product innovation to professional theater and stand-up comedy. Adam is fascinated by human interaction, so at WPX he focuses on the “front stage” of services and how groups of people from diferent backgrounds can work together efectively while having a great time. He has developed and adapted several theatrical tools and lenses and introduced them to the worlds of service design and facilitation.

In 2010, Adam co-initiated the award-winning Global Service Jam – which was soon followed by the Global Sustainability Jam and the Global GovJam – and he has been a leading figure in establishing the global community of practice and sharing around the Jams. He also teaches and gives keynotes on service design and human-centered innovation all over the world, and is adjunct professor of Service Design Thinking at the IE Business School in Madrid. Adam lives in Southern Germany, enjoys nature and medieval re-creation, and rides a classic Japanese motorcycle.