The course is teeming with interactive exercises and case studies from their consulting practice, which serves a diverse cross-section of industries. Participants of this practical course will learn how to apply smarter market-centric approaches to both their new product development projects and day-to-day activities.
/ A clear structured thought-process from ideation through to product launch planning
/ How to quickly gather many fuzzy product or business ideas and uncover which are the most worthwhile to explore further
/ Research the world of their target customers to uncover their unmet needs
/ Articulate the market and product requirements for product design, development and marketing purposes
/ Effectively plan the product delivery and go-to-market activities
/ Maximise their efforts in juggling day-to-day activities, monitoring their product performance, keeping up to date on their market and managing stakeholders.
12 weeks x 2 hour sessions