Journey Mapping is one of the most powerful tools in any innovators toolkit. When correctly presented and created, it provides a visual representation of the experiences faced by people navigating an organisational ecosystem. In this classroom, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping and ecosystem mapping.
/ Explain when journey maps or system maps are relevant to a project
/ Articulate the difference between a process map and journey map
/ Conduct basic observational research (real-world exercise)
/ Create journey maps or system maps that are based on research and reflect the current state of the customer experience
/ Identify opportunities for improvement
/ How to digitise your maps
/ Mapping in the wild
4 x 90-minute online live-classroom sessions
10th November 2020 - 1000am - 1130 CET
12th November 2020 - 1000am - 1200 CET
17th November 2020 - 1000am - 1200 CET
19th November 2020 - 1000am - 1200 CET
Early bird €149 until 14th October 2020. After €249.