Journey Mapping Essentials

On sale
Learn how to map complexity.

About the course

Journey Mapping is one of the most powerful tools in any innovators toolkit. When correctly presented and created, it provides a visual representation of the experiences faced by people navigating an organisational ecosystem. In this classroom, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping and ecosystem mapping.

What you will learn

/ Explain when journey maps or system maps are relevant to a project

/ Articulate the difference between a process map and journey map

/ Conduct basic observational research (real-world exercise)

/ Create journey maps or system maps that are based on research and reflect the current state of the customer experience

/ Identify opportunities for improvement

/ How to digitise your maps

/ Mapping in the wild

€ 399.00 EUR
February 1, 2021
Dates and Times

4 x 90-minute online live-classroom sessions

Monday Feb 01 2021 - 1000am - 1130 CET & 1400 - 1530 CET

Wednesday Feb 03 2021  - 1000am - 1200 CET & 1400 - 1530 CET

Please note that local taxes may be applied.