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Bas Raijmakers

Owner and Creative Director of STBY / Co-founder of Reach Network for Global Design Research / Former professor of Strategic Creativity at Design Academy Eindhoven

Bas Raijmakers is co-founder and Creative Director of STBY in London and Amsterdam - specialising in design research for service innovation, and working for clients in industry and public sector.

Bas has a background in cultural studies, interaction design, visual design and film making. His main passion is to bring the people we design for into design and innovation processes, using visual storytelling.

Since founding STBY in 2003, she has been one of the early pioneers in the fields of Service Design and Design Research. He holds a PhD in Interaction Design from the Royal College of Art in London. He is co-founder of the Reach Network for Global Design Research, and founder of the Strategic Design Research Department of the Design Academy in Eindhoven, which he ran for 8 years until 2019.

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