Getting to know Geke van Dijk

Geke van Dijk is a Strategy Director at STBY and also a trainer at This is Doing. Get to know Geke a little bit better by reading Gekes answer to our 10-questions.

What do you do?

Strategy Director at STBY

Where are you based?

Londam (London & Amsterdam)

What does a typical working day look like for you?

Team call, emails, slack, client calls, proposal writing, fieldwork, analysis, team mentoring, report writing, presenting - all of that in a dynamic mix, usually juggling 4-6 projects

What was your first job?

Projectionist at the Dutch Film Museum

What does your work set up look like?

Geke van Dijk working space (also in photo Bas Raijmakers)

Other than a computer and an internet connection, what are the three things that you need to work?

Music, green tea, notepad

What will the first thing that you will do after the pandemic is over?

Big group dinner with my extended family

Favourite place on earth?

Panda Research Centre in Chengdu

What is your proudest achievement to date?

Quitting my job in 2002 to do a PhD and start STBY

Name your favourite food and drink

Mixed nuts and white wine

Geke van Dijk

Geke van Dijk

Geke is co-founder and Strategy Director of STBY in London and Amsterdam - specialising in design research for service innovation, and working for clients in industry and public sector.

Geke has a background in ethnographic research, user-centered design, services strategy, and design-driven business innovation.

Since founding STBY in 2003, she has been one of the early pioneers in the fields of Service Design and Design Research. She frequently publishes, teaches and presents on these topics.

She holds a PhD in Computer Sciences from the Open University in the UK, co-supervised by the Business School of the OU. She is co-founder of the REACH Network for Global Design Research, initiator and former chair of the Service Design Network Netherlands, and currently member of the Program Board of ClickNL.