User Experience

Getting to know Jakob Schneider

Meet Jakob, our Head of Design at This is Doing.


Jakob Schneider

What do you do?

Creative Direction, Design Consulting, UX Design, Brand Design, Editorial Design

Where are you based?

Cologne, Germany

What does a typical working day look like for you?

1–2 hours video calls, organizing 5-10 projects with my colleagues, planning, conceptualizing, trying to block 1-2 hour blocks for real work (operational design)

What was your first job?

Helping out at a beverage shop, later: freelance design work for parties and smaller local businesses

What does your work set up look like?

Jakob's workspace

Other than a computer and an internet connection, what are the three things that you need to work?

A4 block, sticky notes, pen

What will the first thing that you will do after the pandemic is over?

Going to a club for electronic music

Favourite place on earth?

A small french village I once visited, but I won't tell you. :)

What is your proudest achievement to date?

Getting that internship at MetaDesign, back in 2008. The rest was easy. :d

Name your favourite food and drink *

Pasta, sparkling water

Jakob Schneider

Jakob Schneider

Jakob is partner and creative director at KD1 design agency, working in all fields of visual corporate communication. Being co-founder and CCO at More than Metrics, he also co-creates software for service designers, like Smaply and ExperienceFellow.

Working as an interdisciplinary designer since 2006, Jakob had the honor to collaborate with clients such as Volkswagen, Daimler, Beiersdorf, Edeka, Siemens, Deutsche Telekom. His scope of work ranges from rather designy stuff for cultural institutions to full-blown corporate projects – sometimes with, sometimes without human-centered thinking.

In 2010, he published (and designed) the business bestseller “This is Service Design Thinking” together with Marc Stickdorn. The book’s successor, “This is Service Design Doing” came out in 2017, and the book team grew with Adam Lawrence and Markus Hormess from WorkPlayExperience. Jakob speaks at conferences, universities and fellow agencies on service design, start-ups, and daily agency struggle.

Jakob lives in Cologne/Germany, enjoys urban life as much as the outdoors, and is seen on his old dutch bike mostly.