Design Research
Human Centered Design

Getting to know Bas Raijkmakers

Bas is a Co-Founder of and trainer at This is Doing.

What do you do?

Design Research, make friends on six continents, and tai chi.

Where are you based?

London and Amsterdam

What does a typical working day look like for you?

Calls from the kitchen table with my team, with clients and partners whilst dreaming our our nice studios in London and Amsterdam where one day we will all return.

What was your first job?

Projecting films in the Dutch film museum.

What does your work set up look like?

Bas Raijmakers work space

Other than a computer and an internet connection, what are the three things that you need to work?

People (my team and participants for our research), our Reach Network (to do research on six continents), and a studio with large walls and lots of daylight.

What will the first thing that you will do after the pandemic is over?

Hug people again, of anyone else is willing to pick up that habit again (it might feel strange at first..)

Favourite place on earth?

Where my other half is.

What is your proudest achievement to date?

Running my own businesses as pioneers in creative industry since 30 years.

Name your favourite food and drink

Cheese sandwich and builders tea, the perfect Anglo Dutch lunch.

Bas Raijmakers

Bas Raijmakers

Bas Raijmakers is co-founder and Creative Director of STBY in London and Amsterdam - specialising in design research for service innovation, and working for clients in industry and public sector.

Bas has a background in cultural studies, interaction design, visual design and film making. His main passion is to bring the people we design for into design and innovation processes, using visual storytelling.

Since founding STBY in 2003, she has been one of the early pioneers in the fields of Service Design and Design Research. He holds a PhD in Interaction Design from the Royal College of Art in London. He is co-founder of the Reach Network for Global Design Research, and founder of the Strategic Design Research Department of the Design Academy in Eindhoven, which he ran for 8 years until 2019.