This is Service Design Doing: Executive School ONLINE is a comprehensive course on service design process, methods, and facilitation.
Sign up now to secure your spot.
This is Service Design Doing: Executive School ONLINE is a comprehensive course on service design process, methods, and facilitation.
Sign up now to secure your spot.
You’ll receive emails about this course as well as related future courses. Opt out at any time.
We run this course regularly check below for new course dates.
Leaders & Executives responsible for driving design or experience work.
8 x 4.5 hour sessions
Live, interactive online instruction.
Practical knowledge
Surrounding embedding of Service Design.
This is Service Design Doing: Executive School ONLINE is a comprehensive course on service design process, methods, and facilitation.
Whether you use the term service design, design thinking, human centered design, holistic UX etc; the course is designed for executives and leaders striving to create or improve customer or employee experiences, and pioneer or integrate service design in their team or their organisation.
The course has been presented as a five-day physical experience in the Netherlands, Germany, Spain, China, Thailand, and the USA. It is now, for the first time, offered publicly online as an “Executive School Online” version, on 8 half days spread over two weeks.
This course is led by Marc Stickdorn, co-author of the book This is Service Design Doing, and by Markus Edgar Hormess and Adam Lawrence, co-initiators of the Global Service Jam. All faculty members are authors of the top seller “This is Service design DOING”.
Marc Stickdorn, the co-author of the award-winning service design book ‘This is Service Design Thinking’. View Marc’s profile on LinkedIn
Markus Hormess, Service Innovation Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Markus’s profile on LinkedIn
Adam Lawrence, Service Design & Customer Experience Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Adam’s profileon LinkedIn
This Executive School has a deeper emphasis on facilitation skills – including practical experience of facilitating several methods – on project planning, and on the embedding of service design in strategy and everyday business.
This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.
The co-created script of past editions of the schools laid one of the foundations for the book’s content.
Marc is a coach, writer, speaker, and facilitator for service design. He co-founded More than Metrics, a software company around renown online design tools Smaply and ExperienceFellow. Also, he co-published the business bestsellers This is Service Design Doing / This is Service Design Thinking.
Markus is the Co-Founder of WorkPlayExperience, a service innovation consultancy. He loves to work, teach and coach at the intersection of design, business, and technology – building on his experience of service design and business consulting, and on his background in theoretical physics. In his daily work, Markus helps organisations tackle complex business problems and make cultures more agile and human-centered. The focal point of his work is prototyping in service design, where he constantly pushes the boundaries of what a dedicated team can achieve with limited resources.
Markus is co-initiator of the Global Service Jam as well as the Global Sustainability Jam and the Global GovJam. He teaches service design at various universities and gives public and private executive courses.
Markus loves good design, human technology, practical experiments, authentic services, and playfulness in all things. In between project work and his growing family, Markus builds stuff in his local makerspace and occasionally performs as a DJ and bass player. He lives near Nuremberg, Germany.
Adam is the Co-Founder of WorkPlayExperience, a company which helps organizations worldwide change how their employees, partners, and customers work together to discover and create value. His background ranges from psychology, marketing, and product innovation to professional theater and stand-up comedy. Adam is fascinated by human interaction, so at WPX he focuses on the “front stage” of services and how groups of people from diferent backgrounds can work together efectively while having a great time. He has developed and adapted several theatrical tools and lenses and introduced them to the worlds of service design and facilitation.
In 2010, Adam co-initiated the award-winning Global Service Jam – which was soon followed by the Global Sustainability Jam and the Global GovJam – and he has been a leading figure in establishing the global community of practice and sharing around the Jams. He also teaches and gives keynotes on service design and human-centered innovation all over the world, and is adjunct professor of Service Design Thinking at the IE Business School in Madrid. Adam lives in Southern Germany, enjoys nature and medieval re-creation, and rides a classic Japanese motorcycle.
This Executive School has a deeper emphasis on facilitation skills – including practical experience of facilitating several methods – on project planning, and on the embedding of service design in strategy and everyday business. Therefore it is most suited to people looking to evoke change within their organisations to become more service led.
This is Service Design Doing was a book published in 2018, and has become one of the seminal Service Design books globally. To learn more about the background. check out this episode of our podcast featuring Adam Lawrence, one of the main authors of the book.
You can access the materials as often as you like over a 90-day period.
The longer “Executive School” and the shorter “Essentials” courses both cover the same core tools and processes, equipping you to start your own projects in an organisation. Both are available in online and offline versions.
This Executive School has a deeper emphasis on facilitation skills – including practical experience of facilitating several methods – on project planning, and on the embedding of service design in strategy and everyday business.
The online versions of both courses provide exercises and reflection on practicing service design remotely.
SDN is short for Service Design Network. Marc, Markus and Adam are all accredited Master Trainers by the Service Design Network.
We would love to help you. Please feel free to email mail@thisisdoing.com or schedule a call with our CEO to answer any questions that you might have.
Sign up now to secure your spot.
You’ll receive emails about this course as well as related future courses. Opt out at any time.