Masterclass 'From Research to Roadmaps - Connecting the dots to catalyse innovation'

Sales ended
Creative, Collaborative and Customer-Centric


‘Doing Business Innovation’ is intrinsically multi-disciplinary by nature. However, while innovation teams often consist of T-shaped professionals, the pitfalls of siloed perspectives and practices are just around the corner, especially in large organisations.

To effectively navigate the iterative process of an exploratory innovation project, you need to be versatile and able to cover many different angles - strategy, research, product & service management, marketing, communication, implementation, change processes, and more. Key aspects that help pulling all of this together are: mastering creativity, collaboration and customer-centricity. When the team understands and manages these aspects well, doing business innovation can feel like a breeze. Still challenging and ambitious, but at least not confused or disjointed.

By bringing together tools, principles and processes from innovation management, service design and design research, this course bridges the gap from user insights to developing concepts and implementing roadmaps.

The course is delivered by two experienced tutors who have been teaching similar topics together for many years: Geke van Dijk (director of STBY) and Wietze van der Aa (former professor at University of Amsterdam Business School).

Maximum attendees: 24

Minimum attendees: 10


Full masterclass € 999.00 EUR (early bird €799 July 2021)

Additional Coaching € 150 EUR per hour to attendees


This is a multi-session masterclass: 6 weekly sessions of 3 hours each, covering 6 stages of the Triple Diamond process in detail, with up to 24 participants, a mix of presentations, group conversations and individual exercises.

The course can be combined with individual coaching on an actual project you are working on. A bespoke series of dedicated calls to provide you with bespoke support on a project you are currently working on. Frequency and number of calls can be discussed and jointly decided.

Listen to Geke & Wietze

What you will learn

A better grasp of how to navigate the key aspects of complex multi-disciplinary innovation projects:

/ Triple Diamond process: how to apply an iterative approach to design driven business innovation

/ Customer-Centric - how to use the perspective of the target group as a shared reference to align new business strategies?

/ Creative - how to maintain a positive and constructive  balance between openness and structure?

/ Collaborative - how to most benefit from the variety of roles and expertises in an organisation?

Trainers/hosts to be announced.
Pay by invoice
September 16, 2021
Dates and Times

Thursday 16th September 2021 (14:00 - 17:00 CET)

Thursday 23rd September 2021 (14:00 - 17:00 CET)

Thursday 30th September  (14:00 - 17:00 CET)

Thursday 7th October 2021 (14:00 - 17:00 CET)

Thursday 14th October (14:00 - 17:00 CET)

Thursday 21st October 2021 (14:00 - 17:00 CET)

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