Developed over twenty years of rigorous research in some of the most complex organizational environments in the world, Top Tasks is a tried and tested information design framework. It helps you identify what truly matters to people. It helps you identify where these top tasks can be improved and made more efficient. It helps you design a Top Tasks classification / navigation so that the top tasks are easier to find. Just as importantly, Top Tasks helps you clearly identify the tiny tasks. It is often the tiny tasks that are most damaging as they clutter and confuse the website / app. Top Tasks gives you clear, statistically reliable evidence that these tasks are not important to people. It thus helps you to remove and simplify, to strip away and focus on what truly matters.
Over a twenty-year period, Top Tasks has been successfully implemented all over the world for hundreds of organizations such as Cisco, Toyota, Microsoft, the Irish health service, Oslo University, and the European Union.
Regular price: €699
Early bird (until December 13th): €499
As a general rule, the larger, more complex and more political the environment, the better Top Tasks works. The smaller the website / app, the less useful it will be. Top Tasks has been designed mainly for medium to large websites and apps. At core, it taps into research, user experience and information architecture skills. The foundation of Top Tasks is a survey which requires at least 100 responses, and ideally about 400.
There are three stages to Top Tasks training:
1. Top Tasks Identification
2. Task Performance Indicator
3. Top Tasks Classification
Learn how to identify people’s top tasks. This stage uses our unique voting technique to enable people to tell you in precise, statistical terms their top tasks within a particular environment.
The following are the steps in task identification:
Here’s what you’ll learn about each step:
Going from the longlist of all the potential tasks to a final, polished shortlist is the most difficult and challenging part of the whole Top Tasks process. Get this wrong and everything that follows will be built on weak foundations. Here’s what you’ll learn about:
Analyzing and presenting
Once you have identified people’s top tasks, the question becomes: How well are these tasks performing? The Task Performance Indicator (TPI) will give you the answer. TPI is somewhat similar to user testing. It is a remote, moderated measurement process that measures how well your top tasks are performing. A representative sample of people will be given examples of top tasks and asked to try and complete those tasks on the website or app. The TPI gives you reliable data on success rates and task time while identifying key causes of poor usability and delivering recommendations on how to improve success.
You’ll learn about:
Choosing tasks and people
Analyzing and presenting results
In designing websites and apps since 1994, I have found that confusing menus and links are the number one cause of task failure. Designing a truly intuitive navigation and classification for your website or app is one of the best things you can do if you want to excel as a digital designer. It is a foundation of the Top Tasks approach.
You will learn about the key principles of navigation design:
Once you have created a hypothetical classification you must test it. Typically, it takes three rounds of testing to achieve a truly intuitive classification and navigation. You’ll learn about:
Top Tasks works. Over twenty years, it has been tried and tested and has been used by everyone from Toyota to the US Internal Revenue Service, from Atlas Copco to the Asian Development Bank, from the UK National Health Service to Cisco, from the Canadian government to Tetra Pak, from Microsoft to the BBC, from Rolls Royce to IBM. Get twenty years of expertise and experience compressed into ten hours of training.
/ How to identify the top tasks and the tiny tasks of your audience.
/ How to measure the performance of the top tasks.
/ How to create a Top Tasks classification and navigation.
Gerry will spend roughly the first 30 minutes of each session presenting and explaining key concepts. Then you will have time to ask specific questions, perhaps about projects you are on. There will be no more than 12 people in each session so your concerns and issues will be carefully addressed. There will be simple, short exercises after the initial presentation that will allow you to see in a real-world context how the methods work.
Berlin 17:00 – 19:00
London 16:00 – 18:00
Rio de Janeiro 13:00 – 15:00
New York City 11:00 – 13:00
San Francisco 08:00 – 10:00
DATES & TIMES
Session 01 - Monday 8th Feb '21 (2-hours)
08th February 2021 - 1600 - 1800 (Dublin, Ireland)
Session 02 - Tuesday 9th Feb '21 (2-hours)
09th February 2021 - 1600 - 1800 (Dublin, Ireland)
Session 03 - Wednesday 10th Feb '21 (2-hours)
10th February 2021 - 1600 - 1800 (Dublin, Ireland)
Session 04 - Thursday 11th Feb '21 (2-hours)
11th February 2021 - 1600 - 1800 (Dublin, Ireland)
Session 05 - Friday 12th Feb (2-hours)
12th February 2021 - 1600 - 1800 (Dublin, Ireland)