Journey Mapping Essentials - August 2021

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Learn how to map complexity


Journey Mapping is one of the most powerful tools in any innovators toolkit. When correctly presented and created, it provides a visual representation of the experiences faced by people navigating an organisational ecosystem. In this course, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping.

Pre-recorded learning

Watch all the ‘learning’ and theory bits in your own time ahead of the workshops and complete one activity to bring into the live workshop.

Live workshops with Gerry Scullion

Work together to create a journey map at various levels of 'Zoom', based on all the pre-recorded learning.

Who this course is for

This is "Journey Mapping 101" course is for those new to mapping user, employee or other stakeholder journeys. You do not need any experience in Design to take this course. It will take you from 'no-knowledge' to be able to complete your first journey map.

Early-bird: €99 (end August 1 2021)

Full-price: €199


The course covered a lot of information, delivered in concise chunks that were easy to absorb. It is designed in a manner that learning is not limited. The structure was clear, logical, and practical. Gerry has put much thought and expertise into creating it, especially with the zooming in and out piece, which was explained in detail. In my opinion, this was the essential part of the workshop, and it has given significant value to the course. However, it wasn't just about the new knowledge. The main benefits came from doing homework, receiving individual feedback, and interacting with Gerry and other participants. Gerry is a super fun, straightforward guy, always having few extra jokes hidden in his sleeve. I enjoyed the course and would recommend it to everyone interested in UX or service design.

Valentina Antunovic - UX Designer, AIB

If you are already using Journey Mapping in your work, take a look at our other courses Journey Maps Ops and This is Service Design Doing / Executive School.

What you will learn

/ Explain when journey maps or system maps are relevant to a project

/ Articulate the difference between a process map and journey map

/ Conduct basic observational research (real-world exercise)

/ Create journey maps or system maps that are based on research and reflect the current state of the customer experience

/ Identify opportunities for improvement

/ How to digitise your maps

/ Mapping in the wild

Trainers/hosts to be announced.
Pay by invoice
August 23, 2021
Dates and Times

2 x 60-minute online live-workshops

Plus pre-recorded learning videos

Workshops (2 x 60 minutes)
Monday August 23rd, 2021

09:00am – 10:00 UTC +1 (Dublin, London)
14:00 - 15:00  UTC +1 (Dublin, London)

Please note that local taxes may be applied. Kindly acknowledge our Purchase Policy. Checkout and payment is safely handled by Thinkific & Stripe
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