Journey Mapping Essentials - June 2021

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Learn how to map complexity


Journey Mapping is one of the most powerful tools in any innovators toolkit. When correctly presented and created, it provides a visual representation of the experiences faced by people navigating an organisational ecosystem. In this course, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping. We also cover the basics of stakeholder and value network mapping.

Who this course is for

This is "Journey Mapping 101" course is for those new to mapping user, employee or other stakeholder journeys.

If you are already using Journey Mapping in your work, take a look at our other courses Journey Maps Ops and This is Service Design Doing / Executive School.

What you will learn

/ Explain when journey maps or system maps are relevant to a project

/ Articulate the difference between a process map and journey map

/ Conduct basic observational research (real-world exercise)

/ Create journey maps or system maps that are based on research and reflect the current state of the customer experience

/ Identify opportunities for improvement

/ How to digitise your maps

/ Mapping in the wild

Trainers/hosts to be announced.
Pay by invoice
June 23, 2021
Dates and Times

4 x 90-minute online live-classroom sessions

Wednesday June 23, 2021

12:00pm – 13:30 UTC +2 (Berlin/Amsterdam)

Friday June 25, 2021
10:00am – 11:30 UTC +2 (Berlin/Amsterdam)

Wednesday June 30, 2021

10:00am – 11:30 UTC +2 (Berlin/Amsterdam)

Friday July 2, 2021
10:00am – 11:30 UTC +2 (Berlin/Amsterdam)

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